An automotive “garage” with an unusual concept has opened its doors in the capital

Lithuania is the third Baltic country where the new commercial space of the Spanish manufacturer has opened its doors. In December 2022, a salon with an exclusive concept started operating in Riga and a year ago in Tallinn.

“CUPRA cars, which stand out for their dynamism and sporty design, allow drivers to express their creativity and sportiness in a unique way. This offer is not limited to the car, as today the Spanish company is famous throughout the world for various lifestyle and sports products. By expanding the CUPRA Garage network, the company confirms its commitment to providing motorists from all over the world with a unique experience when choosing a new car and diving deeper into the world of the brand,” he says the CUPRA importer in the Baltics and Finland K-Auto Vice President Jukka Kiuru.

The new salon concept focuses on future retail trends. Their distinctive feature is an unconventional, yet welcoming environment, which allows you to build sustainable, consistent and successful relationships with consumers. This concept was created to showcase the type of dealerships modern buyers need and at the same time combine them with attractive working conditions for employees.

This will not be the only “CUPRA Garage” in Lithuania. “We plan to open the renovated CUPRA garage in Kaunas in one month, at the end of October, and start building completely new CUPRA garages in Klaipėda and Kaunas in spring 2025,” says Rasa Sinkevičienė, general director of Autojuta, CUPRA representative in Lithuania.

It offers a different experience

The CUPRA company, which separated from the parent company SEAT, owned by the Volkswagen Group, at the beginning of 2018 continued for some time to sell its models together with its “brothers” and “sisters”. However, due to its rapidly growing popularity, a need arose to create separate outlets that would better reflect the brand’s identity. In 2018, one in three Leon models sold at SEAT dealerships was produced by CUPRA and since then the company has already sold more than 650,000 units. of new cars and became one of the fastest growing manufacturers in Europe.

Thus was born CUPRA Garage, an exclusive space for the presentation, sale and maintenance of dynamic cars. In them car enthusiasts experience unique emotions because they are not the usual showcases of new cars.

Exclusive CUPRA showrooms are located in various corners of the world. For them, relatively small premises are chosen for the sale of cars in rather unusual places: in the centers of large cities or in prestigious neighborhoods. These spaces, characterized by modern design solutions, reflect the uniqueness, refinement and performance of the brand. When furnishing rooms, the same attention is paid to functionality as to aesthetics. The predominant materials are concrete, wood and steel.

The most important models of the manufacturer are displayed in the garages, and CUPRA masters interact with visitors – the very specialists of this brand, who can provide all the necessary information about cars and the manufacturer, as well as about financing and other services. There is also a dedicated lifestyle area where you can explore CUPRA’s exclusive collections and partnerships, as well as a car repair shop.

An automotive “garage” with an unusual concept has opened its doors in the capital

CUPRA Garage often transforms into a presentation space for sporting or artistic events: the company is famous for several socio-cultural partnerships that reveal its values ​​and those of potential customers. It is a unique way to get to know the manufacturer in a more engaging and interactive environment: less binding and restrictive than traditional dealerships.

The first CUPRA Garage opened in 2019 in Mexico ity, the capital of Mexico, and a year later the first European facility opened in the German city of Hamburg. Today there are more than 800 CUPRA Garage showrooms around the world.