How to define it correctly

The name of your business (“company name”) serves aslegal identifier and must appear on all official documents. When selecting it, make sure it is unique, relevant to your business and free from misleading terms. Check availability via INPI and business registers before registration. Protect your name by signing up to RCS and consider a trademark registration for exclusive rights. The following tips will guide you in choosing and strategies for protecting your name.

Main teachings

• Carry out full availability checks with the INPI and business registers to ensure that the chosen name is legally usable.
• Select a name that suits your business operations while remaining concise, easy to remember and free of misleading terms.
• Avoid using regulated professional terms if you are not qualified, and be sure to follow local naming regulations.
• Register your name with the Companies Registry (RCS) and consider filing a trademark with the INPI for greater protection.
• Secure relevant domain names at the same time as verifying your business name to maintain a consistent brand identity.

What constitutes a company name in legal terms

The basis ofcorporate identity rests on company namelegally designated by the term “company name”. This official designation serves as a formal identifier for your company and must appear on all legal documents, including bylaws, administrative documents, and the Kbis statement.

When defining the name of your business, you will have to comply legal requirements strict. The chosen designation must avoid misleading terms and expressions relating to regulated professions, unless you are qualified in these areas.

The meaning of your company name goes beyond simple identification: it establishes yours presence on the market and your legal status.

You can embed alphanumeric characters and the “@” symbol; however, currency symbols and punctuation marks are prohibited. Remember that theuniqueness it is primordial; your name must be distinctive from existing businesses to avoid confusion in the market and possible disputes.

Key considerations when selecting your business name

Why make some? trade names Do they immediately capture attention while others fade into obscurity? The distinction often lies in a strategic selection that favors yours brand identity and influences customer perception.

When choosing your company name, make sure it is legally available by carrying out thorough searches at the INPI and company registers to avoid any trademark infringement. Choose a name that is relevant to your activities while remaining concise and memorable: simplicity improves recognisability.

If you’re planning international expansion, check that your name translates correctly across cultures. Always make sure you do this legal compliance with local regulations, especially regarding prohibited symbols and restricted expressions.

Finally, gather feedback from yours target audience before finalizing. This outside perspective provides valuable insight into how your name resonates with potential customers, strengthening your own market position.

Check the availability and uniqueness of your name

How can you protect your business from expensive legal disputes even before its launch? Start with a Full name availability check at the INPI and the company register. Even an “unprotected name” can trigger legal action if it conflicts with existing businesses.

Your verification process should be methodical :

1. Carefully research similar company names in your industry.
2. Make sure your name does not misleadingly suggest regulated professional services.
3. Check the domain registration options for your preferred name.
4. Conduct research on previous work to avoid infringements of third party rights.

This verification is not simply administrative: it is a strategic protection. A name that is legally distinct reduces the risk of future disputes and strengthens your position in the market.

Remember that the digital presence it is also important; secure relevant domains at the same time as verifying your business name.

Legal protection and registration of your company name

After checking the availability of your business name, make sure to legal protection completion becomes the next crucial step.

Start by registering your company name with the Companies Registry (RCS), which establishes your legal identity on the market and ensures regulatory compliance.

For added protection, consider thetrademark registration with the INPI. This additional functionality guarantees you exclusive rights for 10 years with indefinite renewal options, preventing competitors from exploiting your brand identity.

Remember that the company name must comply with the law legal formatting requirements—using only alphanumeric characters without prohibited symbols such as currency signs or punctuation marks.

Ignoring these protective measures can expose your business to legal disputes harmful and accusations of unfair competitionparticularly if another entity operates under a similar name in your market sector.

Navigating the process of changing your business name

While your initial business name choice worked well for your business, circumstances often require rebranding through a formal name change. THE name change process requires member approval during a extraordinary general meetingdecisions documented in an official report.

Within one month of adoption it is necessary to submit a declaration to Commercial Court using the Cerfa M2 moduleaccompanied by a certified copy of the amendment deed, the updated statute and the certificate of publication in the legal journal.

Your transformation of corporate identity It usually costs between €300 and €1,000, depending on the quote and legal fees.

Before proceeding, check the availability of the desired name in order to avoid possible conflicts with other existing companies.

Failure to perform this due diligence could result in costly litigation or require further changes to the new name you choose.